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Accenture Helps Generali Launch Life Insurance Application for iPhone
The new application, available in the beginning of 2010, will provide Generali France’s network of financial advisors with real-time access to their client portfolio as well as detailed information for each client account.
By
Melanie Rodier
November 04, 2009
Generali France , the main foreign subsidiary of European life insurer Generali Group, unveiled a new life insurance application for the iPhone, created and implemented with the help of Accenture.
The new application, which will be made available in the beginning of 2010, will provide Generali France's network of financial advisors with real-time access through their mobile device to their client portfolio as well as detailed information for each client account, including savings, payment history, investment portfolios and the financial performance of each fund in which savings are invested.
Accenture assisted Generali France in defining the targeted audience for the application, the business needs, functionalities that would benefit end-users, and the required IT architecture, according to a release. Accenture also designed the application's user-friendly screen interfaces.
"Following an Accenture workshop on how changes in consumer behavior are driven by the increased usage of smart phones, Generali France decided to work with the company to develop concrete business applications for its life insurance operations," Stephane Dedeyan, a member of the board of management of Generali France, said in the release.
"This new application for iPhone will be particularly helpful to our financial advisers, who are looking for innovative ways to stay close to their clients, as well as to our clients who will be able to directly access their account in a user-friendly way."
Khalid Lahraoui, a senior executive in Accenture's Financial Services group said: "By implementing one of the first life insurance applications for iPhone and providing financial advisers and clients with an easy-to-use application that enables them to access the information they need no matter where they are, Generali France is demonstrating its ability to innovate and take advantage of the increased use of smart phones to give customers a distinctly different customer experience."
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